The artwork The Expedition of Meaning for the Noorderlink Award 2020 by sculptor Hans Mes shows a bar graph on which four human figures have been placed. Each of them deals in his or her own way with a changing approach to work, the connectedness of people and their social standards. Where one immediately thinks in solutions, the other carefully seeks guidance. And where some try to find the optimal balance, others resolutely try to move away from the previous uncertainties. The way in which everyone’s quality can take shape in new organizational forms, which are based on the developments during and after the outbreak of the global Covid-19 pandemic, feels like an expedition, a challenge that breaks new ground. The artwork thus symbolizes the interactive exchange of inspiring insights. Good leadership sets a course that is not based on marginal change, but that essentially gives meaning to the growth of organizations as a whole. Going along on this Expedition of Meaning means making a meaningful and inspiring contribution to the changing social and economic dynamics.